National Network – Local Service – National Community Rail Event 2011
We have previously tried to get national coverage for events on a number of community rail lines on particular days, weeks or months – with limited success.
This proposal is for a single one off day on March 19 2011 where there is a coordinated but small campaign on the theme of “National Network – Local Service”.
This event is open to all CRP’s. Station Adopters etc in fact the more the merrier.
This is intended to be a relatively simple event repeated on a number of lines.
The “event” itself is no more than giving out local produce (food, possibly drink) to passengers on one or two trains on community rail routes. Either on train or at a station. The story is about the surprise of having a nice treat on the local line and should make it easy to do nice pictures and local interest stories featuring the lines. Aggregated, it ought to be possible to get national or regional coverage.
Obviously what is local and appropriate will vary from lime to line – but here are a few ideas:
Cream and scone – Devon
Pasty – Cornwall
Cromer crab (sandwich?) – Norfolk
Beer – Penistone Line
Fish and chips – Whitby
Lancashire cheese/Cheshire cheese etc sandwich
Tiptree jam sponge..
Victoria sponge (Sussex lines… OK, bit tenuous…)
The key thing is to have it local and free to the passenger.
When drafting press notices messages we are trying to get across are:
- a) local lines are alive and kicking
- b) they are a realistic option for travel – give examples of what the line can be used for
- c) the lines support the local economy
- d) community rail can be fun
It ought to be possible to get a good deal (free?) for food if the press notice and event can give suitable prominence – but even if product has to be bought, it ought not to be too expensive.
ACoRP’s roll in this is a coordinator – we need to know who wants to take part and what you are doing. (I should add this is not compulsory) To enable us to plan a communication strategy for the event (and in doing this we have the help of the Association of Train Operating Companies (ATOC) comm’s team)
I will be posting on the members pages of our website some Guidelines / Tips and a sample press release and as they come in, what each line is doing and on what trains.
Any questions/comments please let me know.
Brian Barnsley ACoRP